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Case Study – Nottingham in Parliament Day

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NOTTINGHAM IN PARLIAMENT DAY

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BRANDING / WEB DESIGN  / IDENTITY  / MAGAZINE

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Nottingham in Parliament Day

We were asked to create a fun and effective alternative to a business card or flyer – in the form of a label that could be attached to a green plastic duck. It needed to immediately suggest ‘Nottingham’ in a quirky way. 500 of these were to be created and transported to the Houses of Parliament for a special, one-off event to showcase the city in London.

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The idea was to create an eye catching and bold label, which would instantly grab people’s attention. ‘Ey Up Mi Duck’ is a friendly Nottingham greeting so was the perfect hook. It also needed a clear call to action – which was to encourage people to log onto the URL and watch the specially created showreel.

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500 of the ducks with labels were produced, making an impact across social media, and helping the the day to trend on Twitter. 

This was a fun project to work on as it’s always enjoyable to see work that you’ve created being used and enjoyed in the real world.
 
The duck was a mascot for the day, and seeing them popping up on Twitter was really great, even celebrity chef Sat Bains was snapped proudly showing his off.

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